Preamble
Your employees get the job done; your customers get you the
money. Treat them well and they will make you richer; treat them
otherwise, you lose your business. Every firm’s objective is
to create an effective customer relations management system that will
promote product/service acceptance, customer loyalty and retention
which will in turn yield profitability. In this course, trainees are
practically schooled on high-performance skills needed for profitable
customer management. This course provides adequate training on customer
identification, analysis acquisition and differentiation, service
marketing, customer database systems, customer interaction, social
strategy, psychology of customer behaviour, CRM processes and
strategies, value creation process, multi-integration channel and enterprise
resource planning among others.
The course comes alongside Microsoft Outlook
Professional for effective customer management. This gives the
trainee a practical advantage.
Targets
This course is specifically designed for all who want to work as
customer relations/service managers including HR managers,
administrators, business managers,
project managers, accountants/cost managers, ICT professionals,
teachers, lecturers, entrepreneurs, consultants, bankers and trainers among
others.
Administered in two levels.
PDU: 45Units.
Duration: Four (4) days
Training Fees: Sixty Five Thousand Naira (N65,000)
Only
SCRM LEVEL 1: STRATEGIC CUSTOMER RELATIONSHIP MANAGEMENT
ESSENTIALS
ü Fundamentals
of customer relationship management
ü Effective
Customer Relationship Management Model
ü Consumer
Behaviour
ü Stress
Management
ü Time
Management
ü Value
Innovation
ü Pricing
Strategy
ü Market
Analysis and Forecasting
ü Sales
Management
ü Customer
Service Management
ü Relationship
Marketing
ü Strategic
CRM Processes
SCRM LEVEL 2: STRATEGIC CUSTOMER RELATIONSHIP MANAGEMENT
PROFESSIONAL
ü Strategic
Customer Relationship Framework
ü Strategic
Corporate Branding
ü Strategy
Development Process
ü Value
Creation Strategy
ü Multi-Channel
Integration Strategy
ü Performance
Assessment Strategy
ü Database
Management Strategy
ü Blue
Ocean Strategy
ü Customer
Acquisition and Retention Strategies
ü Effective
Communication Models
ü Case
Studies
ü Performance
Appraisal
DIETS and Duration: Available Now.
To register, send your name, location and ICRMP to 08147029035 or
iipmnigeria@gmail.com
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You can apply online.
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