Strategic
Marketing in this present era of hyper-competition is integral to corporate
growth and advancement. Doing without it is planning for your firm’s
extinction. Organizations use strategic marketing to create a plan to better
reach and satisfy customers while increasing profitability and productivity. In this
course, trainees will be thought on how to use strategic marketing to identify
customer needs and to create a marketing plan to achieve customer satisfaction,
improve company performance and increase profit while gaining strong
competitive advantage.
In this course,
trainees will learn about the practical principles and processes of strategic
marketing, strategic planning, strategic marketing planning, market and
marketing analysis, strategic corporate branding, effective marketing
strategies, strategic market positioning, market leadership and dominance,
value creation, effective customer acquisition and retention techniques,
effective collaboration techniques performance management, emotional
intelligence, business communication, personal productivity and business
intelligence among others.
This course is
designed for business executives, directors, strategic planners, CEOs,
Managers, Supervisors, Heads, Administrators and others.
Administered in
three levels.
PDU: 80 | Duration: Six (6) days
Training Fee: Seventy Five Thousand Naira (N75,000)
Only
SMMP LEVEL 1: STRATEGIC
MARKETING MANAGEMENT ESSENTIALS
ü
Introduction to marketing
ü
Marketing concepts
ü
Marketing process
ü
Marketing environment
ü
Buyer Behaviour
ü
Market segmentation, targeting and positioning
ü
Introduction to marketing mix
SMMP LEVEL 2: STRATEGIC MARKETING MANAGEMENT COMPETENCE
COURSE
ü Strategic
Marketing Framework
ü Marketing
Research and Analysis
ü Relationship
Marketing
ü Corporate
Branding Strategy
ü Value
Creation Strategy
ü Communication
Strategy
ü Strategic
Marketing Plan
ü Marketing
Strategy Execution and Review
ü Value
Innovation Strategy
ü Blue
Ocean Strategy
ü Case
Studies
ü Performance
Appraisal
SMMP
LEVEL 3: STRATEGIC MARKETING MANAGEMENT SUPERVISORY COURSE
ü Market
Domination Strategy
ü Corporate
Social Responsibility
ü Strategic
Decision Making and Problem Solving
ü Quality
and Excellence
ü Reputation
Management
ü Strategic
Advertisement
ü Business
Sustainability and Continuity
ü Managing
Human Resources In Marketing
ü Franchise
Management
ü Retail
Management
ü Strategic
Collaborations Management
ü International
Marketing
ü Leadership
Development
ü Sales
Force Automation
ü Case
Studies
ü Performance
Appraisal
|
Programmes/Locations
|
Abuja
|
Lagos
|
|
Project Management Professionals
|
Mar. 29 - 31
|
May 3 - 4
|
|
Strategic Business Management Professionals
|
Apr. 5 -7
|
May 10 - 12
|
|
Global Human Resources Management Professional
|
Apr. 12 - 14
|
May 17 - 19
|
|
Health Safety Environment and Quality Management
Professional
|
Apr. 19 - 21
|
May 31 – Jun.2
|
|
Strategic Marketing Management Professional
|
Call to Book
|
May 24 - 26
|
|
Annual International Professional Management and Business Excellence Conference
|
November 14 – 16,
2019
|
November 22 -23,
2019
|
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For Inquiries;
E-mail Address: iipmonline@iipmi.org; iipmnigeria@gmail.com.
Telephone: 2347018705699; 2347062628598.
